While Facebook looks like any number of reality TV shows, LinkedIn is the business documentary you need to watch.
When you use LinkedIn right, it's much easier to:
- Be found by prospective clients and/or employers
- Locate and learn about the decision makers you need to meet
- Stay current in your industry
- Stay top of mind with your network
- Check out future employees and partners
- Use all of the bells and whistles you didn't know existed
LinkedIn really is a power tool. It's part SEO monster, Part contact manager, Part resume, Part research tool and it's ALL business.