Small Business Workshop

This year’s theme–Navigating The Headwinds of Change–addresses the question of whether or not your business is ready for an ever-changing, competitive, dynamic market, in light of potential economic changes.  The workshop will feature speakers, panelists, community and corporate partners whom will provide information and resources focused on assisting businesses while navigating a potential changing economic landscape later this year.

Participants will have the opportunity to attend breakout sessions focused on navigating the challenges of running a business, understanding customer’s behavioral purchase patterns, using social media to deliver key messages while supporting in a cost-effective manner, understanding economic patterns and their impact on business sustainability and understanding the financial value a customer brings to your business–longer-term.