Content Creator, GM Brand Social - Warren, MI

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General Motors is seeking a dynamic and talented Content Creator to join our GM Brand Social team. In this role, you will play a key role in bringing fresh content ideas and opportunities to our company social handles and be our on-screen talent, embodying GM’s voice and bringing our brand stories to life. You will identify trends, spearhead new series, and work closely with cross-functional teams to develop and execute innovative content that enhances GM’s brand presence and connects with our diverse audience.

What You’ll Do

• Content Planning & Execution: Creatively ideate, plan, and execute content strategies that align with brand objectives, ensuring timely delivery and consistency across all social channels.
• Content Creation & Capture: Facilitate and manage opportunities for on-location and studio-based social content creation across GM’s vehicle lineup, brand initiatives, and key campaigns.
• On-Screen Talent: Serve as the primary on-screen personality for GM’s social media content, bringing energy, enthusiasm, and authenticity to our brand’s storytelling.
• Collaborate Across Teams: Work closely with social strategy, communications, product, and marketing teams to identify and develop compelling stories and capture high-quality, shareable content that resonates with our audience.
• Trend Spotting & Adaptation: Stay updated on the latest social media trends, platform updates, and creative best practices to ensure GM remains at the forefront of social innovation.
• Performance Tracking: Monitor content performance metrics to optimize future content, identify high-performing content types, and refine storytelling techniques.

• On-Camera Presence: Demonstrated experience as on-screen talent with strong storytelling abilities and a natural, engaging presence.
• Creative Problem-Solving: Ability to bring fresh ideas to content development and quickly adapt to feedback in a creative, solutions-oriented manner.
• Social Media Proficiency: In-depth understanding of key social media platforms (Instagram, TikTok, YouTube, Facebook, and LinkedIn), including content strategies tailored to each platform.
• Organizational Skills: Proven ability to manage multiple projects, coordinate content calendars, and plan shoots effectively in a fast-paced environment.
• Communication Skills: Strong verbal and written communication skills, with a demonstrated ability to work effectively in cross-functional team settings.
• Collaborative Mindset: Experience collaborating with brand, communications, and product teams to align on content strategies and storytelling approaches.
• Ability to travel 25% of the time within the United States.

• Proven Content Impact: Track record of creating and publishing social media content that has achieved significant platform virality (1M+ views) and/or resulted in earned media pickup.
• Data-Driven Approach: Experience using analytics tools to monitor and evaluate content performance, informing future strategies and optimizations.
• Creative Problem-Solving: Ability to bring fresh ideas to content development and quickly adapt to feedback in a creative, solutions-oriented manner.
• Video Production & Editing: Basic video production and editing software (e.g., Adobe Premiere, Final Cut Pro, or mobile editing tools).